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KRISTIAN RAE
THE SCOPE
For She’s Good for Real, I worked with the Group Black team to design the brand identity for this first-of-its-kind digital platform by Healthline. Created to empower Black women to advocate for their health and their families across all life stages, the platform needed a visual identity that felt authentic, accessible, and culturally resonant.
I developed comprehensive brand guidelines, including a color palette, typography, and visual elements that reflect the platform’s mission. Partnering with Healthline, I also ensured seamless integration of the brand identity across the webpage, delivering a consistent and impactful user experience.
client :
Group Black
SHE'S GOOD
[FOR REAL]
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